It all started where most genius trends begin– with the “brothas” at the gym. The “brothas” is what I affectionately call this group of incredibly well-groomed, fashion forward, impeccably ripped African American men that frequent my gym. And let me tell you, I don’t care what Perez Hilton or Rachel Zoe say is happening in Hollywood. The black guys at my gym have it all going on. From their hair, to their clothes, to their music, they know stuff that the rest of us will only read about in roughly six months, if we’re lucky. This is also the place where on an average week day, the parking lot looks like this:
Yeah, I said average..week day. It’s the first place I saw the 458 Spyder, the new Carrera before it even launched, and the Hydrogen 7 Series is commonplace. Don’t know what that is? Never seen one? Well.. exactly.
Anyway, so the brothas at the gym have all been wearing black on black for a few months. Then one day..like someone send a memo, they all swapped their white laces for red. This made them look completely stealth and bad ass– instantly. And, that very same day, I go out to the parking lot and see this:
From then on, the red rims, red lettering and red outlines were everywhere in LA. From the most expected:
To the kind of weird & wonderful:
And then there’s the guy that got the memo but read it backwards:
Doh! That’s an expensive mistake, but whatever, I admire his courage– while I also pity his cornea. Good luck with that, homie.
And this is LA and getting attention is what it’s all about, so going overboard goes without saying:
And there’s always one dude who thinks that by drawing attention to his logo, it will detract from his lacking mojo and thus get him laid:
May the force be with you, pal. Perhaps you wanna get your skinny white ass to Woodland Hills and get schooled by the “brothas”, they’ll set you straight.