Tires aren’t traditionally a sexy topic, so of course I had to write something salacious to get your attention. But you need to read this, especially if you don’t care. Because the right tires can do three wonderful things that I know you want desperately but are afraid to ask for, until now. Let’s break it down.
#1.The Right Tires Can Keep You Safe
Forget blowouts, flats, and being stranded on the side of the road. How about a simple grip? Just one skid with a poorly inflated or terribly constructed tire can make you feel incredibly vulnerable. You know why? Because you are, the rubber on the road is the one thing keeping you down to earth.
#2. The Right Tires Can Be So Much Fun
If you’ve ever watched an F1 or NASCAR race, you know that they’re always doing one thing: changing tires. Why? If you speed and brake a lot, your tires (and brakes) will wear out quickly. But you know what’s a lot of fun? Speeding and braking a lot. But honestly, the right tire can make a hairpin turn go from “Oh no!” to “Hell yeah!”
#3. The Right Tires Can Save You Money
We both know that I have a love/hate relationship with my X5m. As well as she drives, she runs through tires like Robert Downey Jr with a bag of nose candy. And because she’s fancy, her tires don’t come cheap. BMW wants to charge me upwards of $700 per tire to keep my Princess riding in the manner we’re both accustomed to. I’ve tried many workarounds for this: used tires (eeew), cheap tires (on her? not a good look), and eventually, I go back to the boujee stuff. But then I got an email from the good people at Vredestein. I’ve had these emails before (“If you just write a post, we’ll give you..blah,blah, blah”) and generally, I don’t do a lot of partnerships like that. Then I did some due diligence and decided I’d try them out. I also kept a backup tire set in the garage, just in case they were awful.
Repeat After Me “V-Red-A-Stein”
To pronounce this correctly, think of a German person talking about how they read (past tense) a beer, “Vi Red A Stein.” Ok, now that we’ve cleared that up, here’s what I learned about this brand:
- They’re from the Netherlands. Started in 1908
- All Vredestein tires are produced in a Dutch city named Enschede (which I cannot pronounce, thank you)
- People love them for rainy conditions (see insane Reddit Threads)
- Consumer Reports Ranked Them The #3 Overall Tire Brand 2025 (5th consecutive year in the top 3)
- They’re the #1 most repurchased brand on Tire Rack.
- Oh, and they’re about 30% cheaper than the tires I normally buy. Yes, please!
Vredestein and I Both Went To Radwood ’25
The day after I got them installed, I headed down to Long Beach for Radwood 2025. (Read my Dude, or Dbag post here.) The trip? Flawless. The tires? Delicious.
Meanwhile, at the Vredestein booth, they showcased the diversity of their tire range by running them on some of the best cars from the 80s and 90s. My fave?
So What’s The Verdict?
At this point, I’m in! The difference between these Vredestein Ultrac-Pros and my super fancy tires is negligible and certainly not worth thousands. As for my husband, Mr. I’ll-Be-The-Judge-Of-That? He said he didn’t notice anything different between these tires and the others. Then he promptly left for “an errand,” and I didn’t see him for hours, which is his quiet way of leaving a glowing review. So if you need me, I’ll be on the road, hanging with this Dutch guy with a German accent, talking more about reading a beer.